The platform is rolling out a new feature that allows them to lessen the quantity of AI-created videos appearing in their feeds. This initiative comes as the service announced that it presently contains more than 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a widespread rollout. This shift coincides with a rise in AI content, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on a competing service exclusively feature AI-generated videos. A considerable share of this material is deemed “AI slop”, a label for substandard, mass-produced content that is typically absurd or dreamlike.
Our research shows that a lot of users like content created using AI tools, including digital art to science explainers, and we intend to give people the power to increase or decrease of that, according to their own likes,” said a company executive.
AI on the Platform
The platform shared that there are presently over a billion videos on its service labeled as made with AI. Overall, more than 100 m pieces of content are uploaded to the service daily, making AI content a minor part of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of AI-generated videos they view by using the content preference setting in the platform and choosing “AI-generated content”. Further subjects that currently be modified under the tool cover politics, clothing, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate users to label convincing artificially created content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
In addition, the app will henceforth attach an AI-generated watermark to content created with its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2 million educational fund for specialists and institutions to create informative material about ethical AI use. This program will assist educational bodies dedicated to training computer science.
Platform Protection
The platform has supported its safety measures, during discussion over plans to lay off numerous review team members in the UK. It is planning to reduce hundreds of positions in its content moderation department in its British office, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but AI can protect employees by eliminating the most harmful content before it gets reviewed by people. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
